Digging for Gold or Selling Shovels?

 Let me explain.. If you look at how all the internet millionaires make their money, you may have noticed
 that they NEVER lead their sales pitch with trying to recruit to their chosen MLM opportunity.
 They never sell  their MLM up front; it's always presented somewhere deeper in their marketing funnel.
 Do you think there maybe a reason for that? Of course there is.

 They know that maybe only 10-20% of their prospects will ever join them in their chosen MLM company,
 so why would they waste their time trying to recruit up front when they know they can generate a large
 cash  flow FIRST before ever presenting their MLM to their prospects.

 So what do they do? The big money earners online always lead with a product or program that
 offers "generic marketing tools and/or how-to information products". I'm not making this up, this is how
 it's done. Why do they do it this way? Because they know that they can sell "generic tools" to a much
 larger audience immediately to build an "upfront" income for themselves - long BEFORE they try to get
 someone to join their MLM.

 A while ago I read this gem on a sales page:

 "Stop digging for gold, sell shovels instead!"

That is the marketing methodology adopted by most online Gurus  including all the Big Dogs.

 FACT: There will always be people "digging for gold" in online marketing. But in order to dig for gold, they
 ALL need shovels. They can go and dig wherever they like, but no matter where they go, as I said, they'll
 still need shovels to get the job done.

 So what do gold and shovels have to do with NPN? The NPN provides the necessary tools and systems
 that every eMarketer needs in order to be successful online. No matter what products/programs they're  selling, they NEED the tools to get the job done. The NPN is the "shovel" that every single "gold digger" 
 needs to succeed. Make sense? The NPN provides the "generic tools and products" that gives you an
 industry-wide market to sell to.

 Okay, I'll give you one more example to show you what I mean by "industry-wide" appeal.

 Tell me, what's an easier sell?

 1. I sell a health product called "XYZ Juice". It tastes great, makes you feel great, and gives you that
     extra boost of energy you need to make it through the day. Wanna buy some and join my downline?

 2. I sell a complete suite of online systems that will help you quickly build and maintain a list of prospects
     for your "XYZ Juice" business or ANY other business that you're involved in. Your XYZ downline can use
     it to build their businesses as well...

 I don't know about you, but #2 sounds like it has the wider appeal. That's NPN..

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